Persuasion science masterclass: Part I

Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!

   1,166 students completed this course

   80% recommend it to other students

   Teacher: Andy Luttrell


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80% of students recommend

  “The best Highbrow course so far. Straightforward, clear, several examples and references. Great job!”

  “It’s just not very deep, but I’m a bit older and have studied sales and persuasion. Just taking these courses for fun.”

  “Short and concise. I like the way you use sub headings and then explain.”


Course plan

Lesson 1. Introduction
Lesson 2. Principle #1: Reciprocity
Lesson 3. Reciprocity Technique #1: Pre-Giving
Lesson 4. Reciprocity Technique #2: “That’s Not All”
Lesson 5. Reciprocity Technique #3: Door-in-the-Face
Lesson 6. Principle #2: Consistency
Lesson 7. Consistency Technique #1: Foot-in-the-Door
Lesson 8. Consistency Technique #2: Lowballing
Lesson 9. Principle #3: Resistance
Lesson 10. Resistance-Countering Technique: “But You Are Free”
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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