The psychology of persuasion

Have you ever wondered when and why you are persuaded? What about how best to persuade others? In this course, you will explore the empirical, scientific data on the processes of persuasion, learning the mental and contextual processes through which you come to believe what you believe—whether or not you’re even aware of the persuasion in the first place.

   15,524 students completed this course

   78% recommend it to other students

   Teacher: Jake Teeny


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Course plan

Lesson 1. The Origin of Persuasion Research
Lesson 2. The Unifying Theory
Lesson 3. Who’s Doing the Persuading
Lesson 4. What’s Being Said
Lesson 5. A Persuadable Personality
Lesson 6. The Beliefs That Move You
Lesson 7. Persuasion That Sticks
Lesson 8. Preventing Persuasion
Lesson 9. Unconsciously Persuaded
Lesson 10. Powerful Persuasion
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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