Price psychology

For years, stores have been pricing things to increase sales. But there’s more to a price than just its value. Psychologists have uncovered the ins and outs of how people think about prices, and knowing this can make the difference between a sale and a customer who leaves empty-handed. Small changes to the way a price is written, displayed, arranged, and discounted can make people more likely to spend the money and make the purchase. Through solid scientific studies, the fascinating world of price psychology becomes clearer.

   6,881 students completed this course

   83% recommend it to other students

   Teacher: Andy Luttrell


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83% of students recommend

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Course plan

Lesson 1. An Introduction to Price Psychology
Lesson 2. The 99-Cent Effect
Lesson 3. The Comma Effect
Lesson 4. Smart Discounting
Lesson 5. Birthday Pricing
Lesson 6. In What Order Should Options Be Listed?
Lesson 7. The Secrets of Shipping and Other Added Fees
Lesson 8. Name Pricing
Lesson 9. Making it Easy to Compute the Difference
Lesson 10. The World of Price Psychology
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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