Certain psychologists have contributed a great deal to the development of human thought. They have…
For years, stores have been pricing things to increase sales. But there’s more to a price than just its value. Psychologists have uncovered the ins and outs of how people think about prices, and knowing this can make the difference between a sale and a customer who leaves empty-handed. Small changes to the way a price is written, displayed, arranged, and discounted can make people more likely to spend the money and make the purchase. Through solid scientific studies, the fascinating world of price psychology becomes clearer.
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Teacher: Andy Luttrell
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Lesson 1. An Introduction to Price Psychology
Lesson 2. The 99-Cent Effect
Lesson 3. The Comma Effect
Lesson 4. Smart Discounting
Lesson 5. Birthday Pricing
Lesson 6. In What Order Should Options Be Listed?
Lesson 7. The Secrets of Shipping and Other Added Fees
Lesson 8. Name Pricing
Lesson 9. Making it Easy to Compute the Difference
Lesson 10. The World of Price Psychology
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