E-Commerce fundamentals

This course is your chance to quickly grasp the nine most important lessons of building a successful eCommerce business. Whether you’re yet to start or have been trading for years, you’ll pick up some great ah-ha moments that will help you grow over the coming months.

You’ll get advice on products, promotions, website development, and of course marketing plans! This course is packed with essential information for any eCommerce retailer.

   1,612 students completed this course

   75% recommend it to other students

   Teacher: Chloë Thomas

 

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Course plan

Lesson 1. Introducing the eCommerce MasterPlan Model
Lesson 2. Identifying Your eCommerce Business Structure
Lesson 3. Identifying the Scale of Your Product Range
Lesson 4. Differentiating Your Business
Lesson 5. How to Get Your Website Built Right the First Time
Lesson 6. How to Grow
Lesson 7. Products and Promotions
Lesson 8. Research Your Marketing Plan
Lesson 9. Creating Your Marketing Plan
Lesson 10. Keep Optimizing
+ Quiz

 

Format

Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.

 

Membership

Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

First 30 days are free. Cancel anytime. → Learn more about membership

 

  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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