E-Commerce fundamentals

This course is your chance to quickly grasp the nine most important lessons of building a successful eCommerce business. Whether you’re yet to start or have been trading for years, you’ll pick up some great ah-ha moments that will help you grow over the coming months.

You’ll get advice on products, promotions, website development, and of course marketing plans! This course is packed with essential information for any eCommerce retailer.

   1,664 students completed this course

   75% recommend it to other students

   Teacher: Chloë Thomas


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Course plan

Lesson 1. Introducing the eCommerce MasterPlan Model
Lesson 2. Identifying Your eCommerce Business Structure
Lesson 3. Identifying the Scale of Your Product Range
Lesson 4. Differentiating Your Business
Lesson 5. How to Get Your Website Built Right the First Time
Lesson 6. How to Grow
Lesson 7. Products and Promotions
Lesson 8. Research Your Marketing Plan
Lesson 9. Creating Your Marketing Plan
Lesson 10. Keep Optimizing
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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