How to validate an idea

Have you ever had a good idea but weren’t sure what to do next? Do you file for a business license? Build a website? Quit your job?

This course demystifies the idea validation process without fancy jargon like “lean startup” or expensive software. Learn from a three-time founder how to think deeply about the problem you’re solving, as well as learn tactics to freely distribute your ideas to potential customers.

   12,998 students completed this course

   92% recommend it to other students

   Teacher: Ryan Kulp


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92% of students recommend

  “This course provided much more information than I would have thought. Very informative and entertaining to read. I will be looking forward to other courses from Ryan.”

  “This course provided AMAZING input, a lot of helpful references and links and was more than motivating to start validating the idea that’s in my head. Thanks so much!”


Course plan

Lesson 1. Don’t be a Wantrepreneur
Lesson 2. What the Heck is a Business Plan?
Lesson 3. The “Stranger” Effect
Lesson 4. Market Research on Twitter
Lesson 5. Choose a North Star Metric
Lesson 6. Don’t Launch
Lesson 7. Fill or Kill
Lesson 8. Invest in Yourself
Lesson 9. Help is Around the Corner
Lesson 10. Next Steps Toward Launching Your Idea
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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