Persuasion science masterclass: Part II

Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn even more principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!

   554 students completed this course

   85% recommend it to other students

   Teacher: Andy Luttrell


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85% of students recommend

  “Understanding how we are led to make decisions makes us more mindful of the importance of managing our time and resources to achieve better outcomes in our lives.”

  “Nicely organized, clearly written, and every persuasion principle backed by relevant science. It’s a gem.”

  “Just wonderful!”


Course plan

Lesson 1. Principle #4: Social Validation
Lesson 2. Principle #5: Liking
Lesson 3. Liking Technique #1: Similarity
Lesson 4. Liking Technique #2: Familiarity
Lesson 5. Principle #6: Authority
Lesson 6. Principle #7: Scarcity
Lesson 7. Scarcity Technique #1: Limited Number
Lesson 8. Scarcity Technique #2: Deadlines
Lesson 9. Principle #8: Reasons
Lesson 10. You Are More Persuasive Than You Think
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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