Who is Kate Bradley’s Niche?
Kate Bradley is a children’s portrait painter who grew up in Memphis and now lives in Waco, Texas.
We can determine Kate’s niche by answering the following four questions:
1. Why = Who is the artist, what does she stand for, what does she stand against, and why?
Before we can know who Kate Bradley’s target market is, we must know who she is as a person.
Kate Bradley worked briefly in an art gallery after earning her art degree.
Her experience with the art establishment left her very doubtful that she would be able to secure representation so that she could make a living from her art.
Kate also realized that she had no assurance that she could keep representation, because she witnessed the financial instability of many art galleries firsthand.
Kate is a sensitive and kind-hearted young woman, so she is approachable and trustworthy to young children and their parents.
She is a devoted Christian, and for many years she’s volunteered for a Christian charity that helps homeless families and children regain their footing.
Kate served as a mentor to homeless children, teaching them to be proud of who they are despite their current circumstances and to have faith in their future and themselves.
2. What = Based on her why, what is the one problem that she believes is worth solving?
Parents often project expectations or limitations onto their children rather than just accepting them and loving them for who they are.
Children deserve to be seen and loved for who they are right now, not who they may become or who their parents want them to be.
The moments of childhood are fleeting and precious and should be cherished.
3. How = How does she solve this problem using her artistic and other skills and resources?
Kate interviews parents and plays with each child so that she can get a clear sense of the child’s distinct personality.
Because of this process, she can know and express their individuality in their portraits.
4. Who = Who has the one problem that she believes is worth solving?
Who else thinks that children need to be seen and loved for who they are right now?
Devoted, affluent, Christian stay-at-home mothers who live in Kate’s hometown in Texas and her former hometown of Memphis.
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