Conversational writing: Engage your readers

Every nanosecond, a new blog is born … or so it seems. Online competition for readers is fierce.
How do you stand out from the crowd?

To attract and engage an audience, your writing must be friendly and informal—like a casual conversation.
You don’t want to come across like a corporate drone or worse, a robot from Star Wars, do you?

Conversational writing helps you build a connection. And it’s easier to read, gets your message across, and makes you memorable.

In ten simple (yet effective) lessons, you’ll learn techniques to transform any piece of writing. From formal to informal. From technical to user friendly. From boring to engaging (Yay!).

Let’s get to it.

Join me in this class.

   678 students completed this course

   94% recommend it to other students

   Teacher: Gay Merrill


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94% of students recommend

  “When I read something is easy and effective I wonder… how can that be? But this course met that promise! One of the best Highbrow courses I’ve taken.”

  “Great, short lessons with tips that I can apply to my writing right away. Thanks!”

  “A lot of very useable tips here with great examples and suggested exercises to make it stick.”


Course plan

Lesson 1. Speak Directly to Your Reader
Lesson 2. Talk Like a Human (And Not a Robot)
Lesson 3. Make Your Writing Clear
Lesson 4. Choose Relatable Words
Lesson 5. Vary the Reading Pace
Lesson 6. Make Your Writing Flow
Lesson 7. Change the Flow in Your Writing
Lesson 8. Break These Three Writing Rules
Lesson 9. Build Connection with Anecdotes
Lesson 10. Share a Secret (Psst)
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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