How to market your book online

Are you about to publish an e-book? Whether you’re self-publishing or taking the traditional route, if you want to learn the fundamentals of marketing a book online, this 10-day course will help you optimize sales and build long-term relationships with your fans.

   1,068 students completed this course

   100% recommend it to other students

   Teacher: John Robin


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100% of students recommend

“Excellent, informative course with a good plan and manageable steps that an aspiring author can follow. Thank you for sharing with us!”

“I had no idea where to start and what to do. This course gave me not just helpful tips but also the confidence to take those vital first steps and the permission to put my work out there without worries. Great course!”

“All one needs to know. I still don’t like the idea of promoting my work but well, that’s life.”


Course plan

Lesson 1. Creating Your Author Platform
Lesson 2. Making an Author Website
Lesson 3. Author Website Content and Saying a Lot with a Little
Lesson 4. Your Books Page and How to Optimize Your Point of Sale
Lesson 5. Branding and Messaging, or Why Your Author Bio Matters
Lesson 6. Getting Reviews and Blurbs
Lesson 7. Engagement, the Other Half of Author Marketing
Lesson 8. Social Media, and Why It Matters Where You Show Up Online
Lesson 9. Sharing Strategies, and Ways to Engage Effectively
Lesson 10. Final Engagement Considerations
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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