Consumer behavior: Becoming an empowered consumer

Is your spending out of control? Or are you struggling to save any money?

There are numerous courses on increasing sales. In a world where consumerism is encouraged, very few of us question how we’re sold to. We know of the obvious ways we can avoid being sold to, e.g., ignoring door-to-door salesmen and opting out of junk mail, but what about understanding why we choose a brand like Apple for all of our technology when Samsung offers the same product with stronger reviews? Is everything in our spending to do with advertisers, or are there other ways that we’re being enticed to spend more than we need to?

Become an empowered consumer. Be more deliberate about your consumption.

   279 students completed this course

   100% recommend it to other students

   Teacher: Maureen McGuinness


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100% of students recommend

  “One of the best courses at Highbrow. Thorough summary in a concise way.”

  “I really enjoy learning about behavioral economics so I was very interested in taking this course. Thanks!”

  “Great and useful tips how to be more conscious consumer.”


Course plan

Lesson 1. Belonging, Cults, and Loyalty
Lesson 2. Reframing Value, Bundling, and “Small”
Lesson 3. Speed and Solution
Lesson 4. Hedonic Adaptation
Lesson 5. Instant Gratification
Lesson 6. Stop Paying to Be a Better Person
Lesson 7. Spending Money to Be Content
Lesson 8. Adjusting Your Social Environment
Lesson 9. Information Detox
Lesson 10. Stop. Ask Better Questions. Repeat.
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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