BONUS! Color Psychology

08.08.2016 |

Episode #8 of the course Scientifically proven ways to increase your influence by Vanessa Van Edwards


Can the color you wear really affect your mood?

Research says yes—color can absolutely affect your mood, behavior, and stress levels.


The Research

Color specialist Leatrice Eiseman says how colors affect us correlates to that color’s behavior in nature. She explains, “We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing—it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it reminds us of stability and calm.”

She cautions that there are no magic bullet answers, but there are generalities that can be gleaned from decades of research on the patterns of what people think about each color. So, how can you pick the perfect color for each situation? Based on the research, here is your personal color guide.


The Solution

What Color You Should Make Your Desktop: Green
What color you choose for your desktop and the colors you choose for your website can greatly affect your productivity. The color green is restful for the eyes and produces the least amount of eye strain.

What Color to Wear for a Workout: Orange
Orange is a color of stimulation and enthusiasm. Orange is a nice mix of red’s passion and yellow’s joy. Research has found that orange increases oxygen supply to the brain, produces an energizing effect, and stimulates brain activity.

What Color to Wear on a Date (if You’re a Woman): Red
Red is the color of passion and gets blood pumping. Women can wear this to get their date’s heart racing.

What Color to Wear on a Date (if You’re a Man): Blue
Blue is the most stable color. Women love seeing stable men. It is also calming and can help relax both you and your date’s nerves.

What Color You Should Never Wear to Work: Gray
Gray inspires people to be passive, uninvolved, and have a lack of energy. If you like wearing grey, pairing it with a brighter color will help offset the effect.

Choosing the color of your office, your clothes, or your desktop should not be taken lightly—colors do affect our moods and productivity. However, colors are not the only thing that affects us; one can still be efficient in a gray suit or work out well in a black outfit. But when given the choice, picking a color that will work with you and not against you can only help.


Your Challenge

Print our What to Wear Color Guide and put it on your closet door for easy reference!



P.S. Learn more about the crazy science of the power of the color blue.


Recommended book

“Captivate: The Science of Succeeding with People” by Vanessa Van Edwards


Share with friends