Timing and Frequency

21.07.2016 |

Episode #9 of the course How to create stunning content on Facebook by PromoRepublic

 

Good morning social marketers! Today we are going to talk about posting time and frequency.

Why is this so important? Statistics show that these parameters have a direct impact on engagement.

You can find hundreds of “specialists” who claim they know the best and worst posting times. However, many people, many minds. We can ensure that no one is completely right, and you are the only one who will know what’s best based on your audience’s reactions to your posts and your analytics.

First of all, go to your Facebook Insights and select the Reach tab. Learn how your posts reach your audience. Now set up a few tests. Post more frequently the first week and less frequently the second. After that, check the Insights again (or another tool for Facebook analysis). See which frequency reaches your audience the most.

Next, check out your posting time. If you have enough posts in your Facebook history, simply find the posts with the highest reach. Insights are easy to read and interpret.

Consider also having a look at your main competitor’s posting time and frequency, as well as the latest studies, but remember to base your final decision on your personal analysis.

Best posting time according to HubSpot:

  • 12:00 – 1:00 pm on Saturdays and Sundays

  • 3:00 – 4:00 pm on Wednesdays

  • 1:00 – 4:00 pm on Thursdays and Fridays

Best posting time according to CoSchedule:

  • 9:00 am, 1:00 pm, and 3:00 pm in general

  • 12:00 – 1:00 pm on Saturdays and Sundays

  • 1:00 – 4:00 pm on Thursdays and Fridays

  • 3:00 pm on Wednesdays

Best posting time according to Optimizely:

  • 6:00 – 8:00 pm on Mondays, Tuesdays, Wednesdays, and Thursdays

Best posting time according to Quick Sprout:

  • Best days – Thursdays and Fridays

  • Best time – 1:00 pm for the most shares and 3:00 for the most clicks

When it comes to posting frequency, the majority of studies agree that you shouldn’t post more than three times per day.

Hack: You don’t need to schedule your posts manually. Tools like PromoRepublic or Buffer will do the job for you.

Anyway, the conclusions are up to you!

Our final lesson will be about post promotion.

 

Recommended book

“The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott

 

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