The Road to Becoming a Pinterest Pro
Episode #1 of the course How to grow your business with Pinterest by Sydney Wyatt
Hi! I’m Sydney, and welcome to “How to Grow Your Business with Pinterest”!
By the end of this course, you are going to be a Pinterest pro. :)
When I teach my Pinterest strategies, I like to start with how important Pinterest is to gaining site traffic and general brand recognition. I’m not kidding: it doesn’t matter if you’re a niche expert, a product manufacturer, a retailer, or a regular ol’ entrepreneur. You will find your people on Pinterest!
There are over 175 million unique users on Pinterest, and every month, they perform over two billion searches. Get this: Pinterest is second only to Facebook when it comes to driving social media traffic to your site.
The majority of Pinterest users:
• Are ready to buy when they search for a specific item
• Search for broad keywords to inspire a future purchase idea
• Save loved items to come back to and buy later
• Follow brands and personalities they identify with
Yes, the majority of Pinterest users (81%) identify as female, but don’t get it twisted: home décor and fashion are only a small sliver of the content pie.
Women use Pinterest to buy, sell, and learn. In the current infopreneur age, a viral pin can bring in thousands of dollars in sales, and those sales aren’t limited to just physical products—affiliate marketing can bring in some big bucks too.
So, let’s get started! To sign up for a Business account, click here.
Business accounts are free and include extended analytics, Sponsored Pins, and Rich Pins.
Register for your account and confirm your email now. And to round out today’s lesson, we’re gonna talk Rich Pins and how to enable them on your account.
A Short Primer on Rich Pins
After launching in 2013, Rich Pins flipped the script on what a “Pin” was.
There are now four categories of Rich Pins: Articles, Products, Apps, and Recipes.
The beauty of Rich Pins is that their meta data can be updated. Prior to Rich Pins, parts of Pinterest were static graveyards full of dead links and outdated information. Now—as an example—if you have an existing Product Pin, every time you update your product price in your online shop, this change will automatically reflect on Pinterest.com.
Seriously, it brings a tear to my eye.
To add Rich Pins to your website, you need to add some meta code to your header html and then run your URL through Pinterest’s validator.
The code you add to your header will depend on what kind of Rich Pin you want to enable: Article, Product, or Recipe. App pins are only available on iOS and are automatically added to your pin.
Once you’ve got your code from your chosen link above, you need to copy and paste it into the head code of your website. Where you paste it will depend on what platform your site is built on and what theme and plugins you’re running.
If you’re not sure what you’re doing, reach out to your site developer or tech person!
After copying your Rich Pin code into the header of your site, you’ll need to enter your URL into the Rich Pin validator.
And that’s it! Pinterest will crawl your site code to make sure you’ve installed the Rich Pin meta data properly. The next step is waiting for their “Success!” confirmation email.
Tomorrow, we’re going to start diving right into content strategies.
See you then,
Sydney
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