At 13, Sydney invested in a set of blank VHS tapes. After many an afternoon spent duplicating her taped appearances of NSYNC on TRL, she began flipping copies on eBay—and quickly got her first taste of the entrepreneurial life.
Like many other teenagers in the early aughts, Sydney began blogging before it was a profitable career path. She had no idea that her first website would eventually result in the creation of her own full-time business.
Led by her intuition and creativity, Sydney now works with creators, helping educate them on how to launch their own businesses and leverage their social media.