Starting a business? Whether online or off, any new business needs to be marketed to…
You can’t become a PR expert in ten days, but after completing this course, you’ll have expert hints, tips, and basic guidelines that will help you set up and implement a press office for yourself. You will begin with a simple introduction to clarify what PR is and how it can help promote your business for free. You’ll then learn the importance of studying the news agenda and how you can do this to build your own media contacts list. The course will also cover how to use social media to amplify your press office, how to find journalists, and what to say when contacting them. You’ll finish with press release writing tips to apply to all your newfound PR knowledge and publicity tactics to get your creative juices flowing.
435 students completed this course
86% recommend it to other students
Teacher: Lucy Werner
“Thanks for writing this course. It gave me new ideas and reminded me of things I already knew.”
Lesson 1. An Introduction to PR
Lesson 2. How to Study the News to Learn What Is Press Worthy
Lesson 3. Build Your Media List
Lesson 4. Social Media Tips and Tricks
Lesson 5. The Don’ts When Emailing a Journalist
Lesson 6. The Do’s When Emailing a Journalist
Lesson 7. How to Write a Press Release: Part 1
Lesson 8. How to Write a Press Release: Part 2
Lesson 9. How to Newsjack
Lesson 10. More PR Food for Thought
Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.
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