Starting a business? Whether online or off, any new business needs to be marketed to…
Learn how to make your website and marketing work together to get you more customers. Customers increasingly want relevant communications from businesses, and unless they see you as relevant, you can’t persuade them to buy.
This course will show you how to become more relevant to each of your customer groups and how to help them take the next step in their journey to buying more from you.
2,216 students completed this course
100% recommend it to other students
Teacher: Chloë Thomas
Lesson 1. Introducing the Customer MasterPlan Model
Lesson 2. Stage 1: Attracting the Right Visitors
Lesson 3. Stage 2: Turning Visitors into Enquirers
Lesson 4. Stage 3: Turning Enquirers into First Time Buyers
Lesson 5. Stage 4: Creating Repeat Buyers
Lesson 6. Stage 5: Learning from Your Regular Buyers
Lesson 7. Where Should You Start?
Lesson 8. The Conversation and the Importance of Trust
Lesson 9. Top Tips for Getting the First Purchase
Lesson 10. Top Tips for Getting a Repeat Purchase
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