How to influence your customers to buy more

Learn how to make your website and marketing work together to get you more customers. Customers increasingly want relevant communications from businesses, and unless they see you as relevant, you can’t persuade them to buy.

This course will show you how to become more relevant to each of your customer groups and how to help them take the next step in their journey to buying more from you.

   2,224 students completed this course

   100% recommend it to other students

   Teacher: Chloë Thomas


Start Course


Course plan

Lesson 1. Introducing the Customer MasterPlan Model
Lesson 2. Stage 1: Attracting the Right Visitors
Lesson 3. Stage 2: Turning Visitors into Enquirers
Lesson 4. Stage 3: Turning Enquirers into First Time Buyers
Lesson 5. Stage 4: Creating Repeat Buyers
Lesson 6. Stage 5: Learning from Your Regular Buyers
Lesson 7. Where Should You Start?
Lesson 8. The Conversation and the Importance of Trust
Lesson 9. Top Tips for Getting the First Purchase
Lesson 10. Top Tips for Getting a Repeat Purchase
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

First 30 days are free. Cancel anytime. → Learn more about membership


  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

Related Courses