App Store Optimization (ASO) fundamentals

Did you know that Angry Birds got 2.5 million more installs in a week just by optimizing screenshots?

In this course, you will learn the fundamentals of the App Store Optimization from SplitMetrics, the ASO advisors of such companies as Rovio, Prisma, and MSQRD. You will get hands-on optimization techniques that drive organic traffic and boost app installs, and learn how to run app A/B experiments and scale results.

   655 students completed this course

   100% recommend it to other students

   Teacher: SplitMetrics Academy


Start Course


100% of students recommend

“Covers all the basics. Still relevant in 2018. Provides great links to useful services. Overall offers more value than most courses on Highbrow.”


Course plan

Lesson 1. Base Camp: ASO Basics
Lesson 2. App Store Keywords
Lesson 3. Camp #2: App Name Optimization
Lesson 4. Camp #3: App Icon Optimization
Lesson 5. Icefall: App Screenshots Optimization
Lesson 6. Camp #4: App Description Optimization
Lesson 7. Before Climbing: Video and Reviews Optimization
Lesson 8. The Summit: App A/B Testing
Lesson 9. Climb-down: Analytics
Lesson 10. Helicopter: Scale Results
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

First 30 days are free. Cancel anytime. → Learn more about membership


  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

Related Courses