Listing on Amazon
Episode #5 of the course Amazon FBA fundamentals: From no-experience to selling your product by Erik Rogne
Listing on Amazon may seem frightening; the first time I tried to sell a product on Amazon, I got no views and went back to eBay because I was scared. I didn’t know what to expect, and I really hadn’t done any research. I decided to go back for a second time, but this time I did the appropriate research before even trying. And that second time, I succeeded.
Amazon’s platform is intimidating—unlike eBay, they ask you for a lot more details. You have to be up for the challenge. You only have to list once, compared to listing on eBay. Think of eBay as an auction site and Amazon as a wholesale site. I use eBay for my used items that are shippable and use Amazon for my new, branded items that I order in the thousands.
What you need to list on Amazon:
• Product Pictures
• UPC Number
• Dimensions & Weight
Simple enough, right? Well, make sure you do it right.
What You Should Know
1. Product Pictures
Product pictures really matter. It is what the consumer sees when they first discover your listing. The main picture has to be a minimum of 1000 x 1000 pixels to ensure high quality, which allows the customer to zoom in, and I recommend making it even higher quality. A picture is worth a thousand words, and it is easy to scan. With so much competition on Amazon, customers will get to pick and choose, and if you can separate yourself with high-quality pictures showing off your item, you’re ready to go. You can also use pictures to showcase your packaging, branding, action shots, and even build credibility. For example, let’s say you have a weight lifting belt with a picture of a bodybuilder endorsing and using it—that means instant credibility and a boost in sales for you.
2. UPC Numbers
UPC numbers, which can be purchased from GS1, are to ensure that your item has an identifier that you can track. These UPC numbers allow you to assign a retail location to that item and have a system that can trace back an item to you. You won’t actually need to put a UPC number on your package, but rather an FNSKU number provided by Amazon.
The FNSKU number is important. When your items arrive at Amazon, they need to count your items and get them into their database. Rather than counting them and then recording numbers, the whole system interacts with a unique identifier known as an FNSKU. This number will allow you to view your inventory and let Amazon pick, pack, and ship your item appropriately.
The title of your product has two main purposes. The first is, it grabs your buyer’s attention. The second is, by including the keywords your customer is searching for, it allows them to find your item. Having a great title is one of the most important things you can do to have a successful Amazon listing.
Descriptions are used when your buyers want to know more about your product. This is important to use appropriately to describe the item; you can even use certain HTML formatting to make it look cleaner.
Keywords are the backend of your product; your product will rank using these keywords so that the right buyer can find you.
6. Dimensions & Weight
Dimensions & weight are to ensure that you are charged the appropriate fees. Make sure you get these right!
In this lesson, we talked about listing on Amazon. In the next lesson, we will talk about selling on Amazon.
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