Don’t be a Wantrepreneur

05.02.2016 |

Episode #1 of the course How to Validate an Idea by Ryan Kulp


So you’ve got an idea.

Congrats! Now what are you going to do about it?

Billionaire Mark Cuban popularized the term “wantrepreneur” to describe people who think ideas are the hard part and that all it takes to succeed is using someone else’s resources to build a team and make it happen.

But while raising cash and building a team of experts may indeed be part of building a company, the validation of that company’s premise takes nothing more than sweat equity.

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This 10-day email course is intended to teach you a methodical process that can be used to validate any type of idea before spending money or quitting your day job. Heck, some of the most profitable businesses are run part-time. We’ll hear more about those stories later in the course.


You’ll learn things like…

● Is my idea a vitamin or a painkiller, and why does it matter?

● What kind of problem does it solve, and for whom?

● How do I conduct market research at scale, for free?

● How do I identify the ideal customer?

● Will I sell to businesses, consumers, or both?

● What is the ‘aha’ moment?

● How do I get my first 10 customers?


What this course is not about:

● This course isn’t “lean startup” propaganda. We aren’t going to use manufacturing metaphors to describe ideation. After all, we’re validating concepts, not building widgets.

● We won’t be talking about raising money or hiring developers. Not every business requires high-tech infrastructure or ample cash in the bank.

● There’s no training on running ad campaigns or building landing pages. Most of that is noise, and it’s created (and sold) by the same people who are the front-runners of the lean startup “movement.”

Thought of the day: the best entrepreneurs start businesses by validating them. They are the same task, really.


Recommended book

“Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, John Zeratsky, Braden Kowitz


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