Connecting with the Right People and Content
In yesterday’s lesson, we kicked everything off with the very basics of setting up a Pinterest account.
Today, we’re going to get right into content strategy. The goal of this lesson is to set up a foundation of highly targeted content, so the people visiting your Pinterest account don’t feel like they’re walking into an empty house.
Simple Board Setup
Here are my recommended practices for setting up your first round of boards:
1. Create a board specifically for YOUR content. It doesn’t matter what kind of content you create: blog posts, tutorials, videos, products, etc. If you sell physical products AND write a blog, I recommend creating two boards: one for products and the other for content.
2. Choose three to four topics that are in line with your brand. For example, if you blog about self-help and personal growth, you could choose the topics: self-care, personal growth, philosophy, and motivational quotes. You should be able to pin your own content to these boards, as well as a mix of content from other influencers in your niche.
3. If they align with your brand, you can create “classic” Pinterest board topics too.
In my experience, casting a wide net of content (that still aligns with your niche!) is an irreplaceable part of attracting high-quality followers.
I recommend starting with around five boards. Make sure you have at least 20 high-quality pins on each board before you start following other Pinterest users.
It’s painless, I swear!
If you haven’t already, make sure your profile picture, name, website, and social networks are all filled out. Take the time to verify your URL. Add keywords to your name and to your profile description. We’ll learn more about this in the next two lessons!
This is an easy way to cast an extra net to people looking for content in your niche.
Find Your People
Now that we’ve set a welcoming stage, it’s time to start looking for your crew.
These are the people you’ll repin content from, interact with, and—hopefully—have follow you back.
There are three ways to find people on Pinterest:
• Searching for keywords in Pinterest’s search
• Following people through links on their website
• Using Google Search
First, make a quick list of 10 to 20 people you can follow who are aligned with you.
I don’t mean your competitors; I mean entrepreneurs or business owners who are in the same niche as you, doing something that you DON’T do. Visit their websites, find their social media links, and hit ’em up.
Now see who they follow and who follows them. Whenever you find someone who is repinning content that fits your niche, follow their account! When you start filling your pin queue up, having content at the ready will be a big time saver.
When you’re ready to cast your net further, it’s time for Pinterest Search.
Using the search function at the top of the page, search for your keyword and hit enter. You should immediately see the standard search results page, with pins related to your keyword. Right below the related keywords bar are your refining options. Choose the “People” tab, and you’ll get a list of Pinterest users related to your search term.
Go through each result, and follow the accounts that make sense for your brand.
If you exhaust Pinterest’s search function and still want to find more users, you can turn your attention to Google. Google is a good way to find people who are pinning content related to your niche but have not optimized their profile with keywords.
Remember to add site:Pinterest.com to your Google search parameters!
That’s it for today! In the next lesson, we’re going to talk about content optimization.
See you then!
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