The psychology of persuasion

Have you ever wondered when and why you are persuaded? What about how best to persuade others? In this course, you will explore the empirical, scientific data on the processes of persuasion, learning the mental and contextual processes through which you come to believe what you believe—whether or not you’re even aware of the persuasion in the first place.

   15,524 students completed this course

   78% recommend it to other students

   Teacher: Jake Teeny

 

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Course plan

Lesson 1. The Origin of Persuasion Research
Lesson 2. The Unifying Theory
Lesson 3. Who’s Doing the Persuading
Lesson 4. What’s Being Said
Lesson 5. A Persuadable Personality
Lesson 6. The Beliefs That Move You
Lesson 7. Persuasion That Sticks
Lesson 8. Preventing Persuasion
Lesson 9. Unconsciously Persuaded
Lesson 10. Powerful Persuasion
+ Quiz

 

Format

Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.

 

Membership

Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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