Triple Your Content (With Almost No Extra Time!)

Episode #7 of the course How to make your own podcast by Adam Ashton

Now you should be getting excited. You’ve got your own show, you’ve recorded an episode, and you’re on iTunes! Now it’s time to think about creating more content, spreading the word, and building an audience. Today I’m going to show you a killer way to get the most out of your content.

It starts with filming your show. If you’re doing a Skype interview, eCamm call recorder will record both your video and theirs, or if it’s just you, you can record yourself. I use a program called Camtasia.

You were already doing the episode as a podcast, so turning on the camera will take you no extra time (although it may have made you a little more uncomfortable at first!). Here’s where the magic happens:

● You have a video. You can upload this to YouTube, which is world’s second largest search engine! People can find you on YouTube, and it also helps a lot with your Google search rankings.

● By just taking the audio track without the video, there’s your podcast! Upload that audio file to Libsyn (or whatever hosting you’re using) and your episode is live as a podcast and will be sent straight to iTunes and other podcatchers.

● Transcribe the show (or outsource it using Fiverr or Upwork) and you now have a blog post too! You can post it on your own blog and on platforms like LinkedIn publishing.

So from that one piece of content that you created, you now have it in video, audio, and written format. People can consume it how they like, and you’ve spread yourself further. You’re already planning and creating podcast episodes, so why not film the video and write the blog post at the same time?

More places to post your content

Social Media. Social media is one way to spread the word about your podcast. If you’re using Libsyn, you can go to your show’s “Destination” settings and set it so that Libsyn will automatically post the episode, image, and description to a whole bunch of social media sites. This makes the process very quick and easy! Or you can do this manually by copying the link to your episode and crafting your own posts.

Website/Blog. I’d recommend you also post your episodes to your website or blog. I use WordPress to maintain What You Will Learn, and my process is as follows: add new post, type in the title, copy the description and add the feature image, then copy the code from Libsyn to embed the web player for the episode into the post. I’m no coding whiz by any means—this is quite simple to do, so get in touch with me if you’d like me to point you in the right direction.

Take care,
Adam Ashton

Recommended book

Podcasting For Dummies by Tee Morris, Chuck Tomasi

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