Tell Your Story through Micro-Blogging
Connecting with your customer is key, but blogging is time-consuming. Try micro blogging instead.
Begin by producing blog posts (keep them under 500 words) or sharing your story via Instagram. When you begin micro-blogging, your customers will start to understand the mission statement of your brand.
You’re telling the story behind your brand and why you started it to begin with. Post your story through a series on Instagram, Snapchat stories, or short blog posts. We’re slowly building more anticipation here. You’re creating a journey that your customers can embark on with beautiful photography, and then further explaining your business beneath it.
Here’s where you put into place an editorial calendar. Set aside a chunk of time and brainstorm what content you’re putting out for the pre-launch and post-launch. You want to:
• Have a library of content for your social media posts
Try to have at least 30 days’ worth of content. Your library of content can include photography, images, quotes, case studies, and testimonials.
• Break down your story into little snippets and be consistent
Every day, reveal new information to your followers. Surprise your audience with daily discoveries. Get them involved by asking for their opinion.
I love to share the example of Castellano Ethnic Origins. They’re a start-up that does an excellent job of sharing their mission statement through Instagram. And they’re also proof that you can post photos daily on a limited budget. If you are a start-up, your customers don’t expect “super fancy” content from you.
Instead, they want to understand your motivation—what your brand is all about—and go on a journey with you. Inspire them through your story and stay focused on creating valuable content for your customer.
• Use tools to help you stay organized and save time
You don’t have to physically post on Facebook, Twitter, or Instagram every day. You can automate your social media posts the same way you can with email marketing. Check out MeetEdgar for scheduling Facebook and Twitter posts, or use tools like Iconosquare for Instagram.
Most importantly, get into the habit of posting daily!
A lot of businesses start off strong with their social media, but somewhere along the way they slowly lose steam. But guess where your customers are? They’re on social media. Not only that—your competitors are there too. And you definitely want to be where your competitors are so you can reach that audience too.
Do you want to discover how to drive traffic to your coming soon page? The details are in the next lesson.
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