Start Building Your Coming Soon Page
Episode #4 of the course Launching your brand with a BANG by Luna Vega
Creating a coming soon page is the foundation of your launch. This crucial step will make or break it. If there’s one part of your website you need to focus on before you start marketing, it’s the coming soon page.
This is where you’ll begin collecting emails from individuals who are interested in your brand. It also gives you the chance to tease your launch and get your customers curious. Make your audience eager to know what you have in store for them.
Beautiful imagery, compelling copy, and a creative design are the key ingredients of a powerful coming soon page. A strong page will increase the level of engagement from your visitors and will leave them wanting to know more. Each of these components are equally important for achieving the ultimate goal of your landing page: getting email sign-ups.
The anatomy of a coming soon page includes:
• A teaser with a call to action or reward. The teaser needs to look sexy in order to make your visitors curious to learn more about your brand and what you’ll soon be offering them.
• Catchy images and photography. The imagery must be in line with your overall brand identity. What message do you want your brand to send?
• Social sharing tools. Install widgets for all the social media platforms you want to go after. Instagram is currently one of the most powerful channels for fashion brands.
• Email opt-in is essential. You must set up an email opt-in function on your coming soon page. This is the sole purpose of your coming soon page—collecting emails to get people on the waitlist as soon as possible. There are a lot of great tools for email marketing. Mailchimp or Aweber are popular choices, but I personally feel Mailchimp is a good place to start for beginners.
You can increase the conversion of your coming soon page with a clear call to action. Make it the part of the page that stands out the most. It needs to be completely obvious to your customer where they need to enter their email.
In fact, keep the opt-in form really simple. Customers don’t want to give their personal information to a stranger, so don’t ask for anything more than their email address at this point.
Offer them an incentive to sign up. Again, it doesn’t have to be discount-driven. You can give them a freebie download or early access to your launch. This lets your audience know you’re interested in providing them something amazing and valuable.
Be careful with including a bunch of links on your coming soon page. You don’t want to distract customers from the ultimate goal of signing up for your mailing list. Once you have their emails, the next step is giving your readers content.
Coming up in the next lesson: I’ll share with you how to set up your email newsletter so you can do just that.
“Running Lean: Iterate from Plan A to a Plan That Works” by Ash Maurya
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