Scale Up With Facebook Ads
Episode #9 of the course How to generate more leads through your website by Lauren Pawell
Yesterday you got to work identifying the three to five most popular pieces of content on your website. Why? So you can create content upgrades for these pages in order to maximize the number of leads they generate for you.
Today we’re going to chat about one of my FAVORITE methods for generating leads that allows you to tap into an audience far larger than yours—and thereby scale up your efforts exponentially.
So let’s get to it and talk all about the power of Facebook ads.
Did you know that Facebook has over 1.71 billion users around the globe? And that by paying to play, you can get your message in front of your EXACT target audience on Facebook?
Why exactly are Facebook ads so powerful?
Because you can get hyper-specific with your ad targeting, allowing you to deliver the right message to the right person at the right time.
Let’s talk for a minute about HOW specific you can get with Facebook ad targeting:
1. You can show your ads to the Facebook audiences of your competitors.
2. You can show your ads to Facebook users in specific locations, who fall within a specific age range, or who speak a certain language, have a certain job, and make a certain amount of money.
3. You can show your ads to Facebook audiences similar to your email list.
4. You can show your ads to Facebook users who have already visited your website.
Yup, that’s right, it’s Big Brother up in here.
But think about it. This targeting can be pretty darn effective. And think about all the leads you could generate with the right combination of ad copy, ad creative, and incentive?
Now here’s the rub with Facebook ads.
As brilliant as they are, you can waste a lot of money testing ads until you have the “perfect” combination of ad copy, ad creative, landing pages, offers, etc.
So my advice is threefold:
1. Validate your funnel first with free organic traffic. If it converts successfully there, then half the battle is won.
2. Be willing to experiment. It’s going to take some trial and error before you find the winning formula.
3. Offer a free lead magnet with your ads (which you already have created). This way, there’s huge incentive for the prospect to give you their email address. While they may not buy right away, you can nurture them over email until they are ready to purchase.
In my opinion, the absolute best part about Facebook ads is that you can optimize them based on the cost-per-conversion (exactly how much it costs you to obtain one lead.) Once you’ve reached a number you are comfortable with, you can “set and forget” your ads while watching the leads continue to roll in.
Here’s to your ongoing success,
“You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing” by Chris Goward
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