How to conduct a market research survey

You have a product idea, but will it sell? Is it something people want? How much would they pay? Rather than trust your gut, get hard answers to these questions (and others) from real people in your target market. This course will teach you exactly how to run an online market research survey for any product or service idea—a survey that empowers you with data-driven insights about how to turn your idea into a real business concept that consumers (and investors) will love.

   202 students completed this course

   91% recommend it to other students

   Teacher: Nick Freiling


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91% of students recommend

  “This course contains great information in a digestable format. Highly recommended for anyone who wants to gain grasp of market research.”

  “Thanks Nick! Awesome course. You outlined everything so clearly. Something I was a bit afraid of became so much less scary as a result of completing your course. I would highly recommend it to anyone who needs help with running surveys! 10/10”


Course plan

Lesson 1. Identifying Your Idea
Lesson 2. Designing Your Survey
Lesson 3. What’s in a Survey Platform?
Lesson 4. Survey Programming? Piece of Cake!
Lesson 5. Ask the Right People
Lesson 6. Fielding Your Survey
Lesson 7. How to Clean Your Survey Data
Lesson 8. Insights, Not Analysis
Lesson 9. Presenting to Investors
Lesson 10. Follow-Up Surveys
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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