How to Implement Your Website Tracking

18.01.2017 |

Episode #3 of the course How to generate more leads through your website by Lauren Pawell



Yesterday we talked about the three website metrics you need to know on a monthly basis (# of visits, # of leads, VTL conversion rate).

Now that you know what metrics you need to track, the next logical question is…how?

As promised, I’m going to tell you exactly how to do this today. Let’s get started!


Step #1: Install Google Analytics on your website

This free tracking software is brilliant…and did I mention free?

Install it once on your site and it tracks all data from that moment onwards, including website sessions (metric #1).

Installation methods vary depending on what kind of website you have. You can get started by reading the documentation here. Or alternatively, ask for a web developer to help you out.


Step #2: Create thank you pages for all lead submissions

The easiest way to track metric #2, the number of leads coming through your website, is using this method.

You may gather leads in a variety of different ways on your site—through inquiry forms, contact forms, live chat, email opt-ins, etc. Make note of every single way you collect leads and create a thank you page for each.

What do I mean by this?

If someone fills out a contact page on your site, upon submission of the form, they should see a thank you page.

This should not be a dynamically generated message on the same page as your form; your thank you page needs to have a separate URL.

This way, you’ll be able to track how many people actually see that URL at the end of the process. Why is this important? This will be your number of leads, metric #2.


Step #3: Set up Goal Tracking in Google Analytics

Once you have your thank you pages created, you need to set them up as Goals in Google Analytics.


So you can quickly see, at a glance, how well your site is fulfilling these lead generation goals on a monthly basis.

This also allows you to drill down even deeper and see what traffic sources and pages are most successful at driving leads.

To set up your goals in Google Analytics, follow the instructions in this documentation.

Once you’ve followed these three steps, you’ll be able to easily calculate your important website metrics, which is foundational when it comes to website lead generation.

Here’s to your ongoing online success,


Recommended book

“Advanced Web Metrics with Google Analytics” by Brian Clifton


Recommended course

Inspiring Leadership through Emotional Intelligence


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