Do More With Your Website Forms
Episode #7 of the course How to generate more leads through your website by Lauren Pawell
Yesterday you learned what a lead magnet is and how it can help you boost your VTL conversion rate on your email opt-ins.
Today, we’re going to talk about something that probably already exists on your website: contact forms.
Depending on what type of business you have, exactly how many forms you have may vary. Service-based businesses tend to have more than e-commerce or other product-based businesses.
But either way, it’s imperative you make the most out of these forms.
Remember when we talked about the two types of leads coming to your website—those who are ready to buy now vs. those who aren’t yet ready to buy but will be in the future?
Well, typically speaking, anyone who fills out a form is more ready to buy.
So you should encourage them to take the next step in your sales cycle…and quickly.
If you run a service-based business, this might mean filling out an intake form and scheduling a time to speak. If you run a product-based business, this might mean directing them to your most popular products.
But you need to do this in an easy, automated way, remember?
So what’s the solution?
1. Link your web form submissions to your email marketing service using something like Gravity Forms (and their advanced add-ons) or Zapier.
2. Then, send an automated email sequence to any inquiries that come through that form. This way, they’re already being nurtured immediately after they take action, even if you’re not able to get to them right away.
Think about this.
When a form submission comes in, you could be sleeping because it’s 3am. Or you may be out on a sales call. Or maybe you’re taking a day off.
But your website is still working for you, generating leads. And then your automated follow-up system continues to work for you by responding to leads while they’re hot, encouraging them to take the next step.
Can you see the beauty in this?
So where might you get stuck? In creating that follow-up email sequence.
My advice? Buckle down, map it out, and get a first draft published. It doesn’t have to be perfect, but it does have to be live.
Then, once it’s run for a while, you can take a look at its performance and make a few tweaks, if necessary.
So as you have your final cup of coffee this morning, outline that automated email sequence and put a deadline in your calendar for the first draft.
You’ll LOVE how much time the lead generation (and nurturing) technique frees up for you.
Here’s to your ongoing online success,
“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg, Justin Mares
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