Your first lesson—“Everybody” is not an audience
Do you love the idea of writing a book and putting it out in front of the whole world? Whether you have past experience with publishing, or no clue whatsoever where to begin, these sessions will help you chart a course to the wonderful world of self-publishing!
Let’s kick things off by thinking about your book’s “target audience.” It’s easy to forget that even the most popular books, enjoyed by everyone under the sun, were once written for a very specific audience.
So why is it so essential to identify your readers before you start writing? Simply put, writing for “everybody” is not just ambitious, it’s impractical. The benefits are two-fold: it’s easier to develop your writing style when you can visualize a specific reader poring over each page, and you will also know how to approach your marketing plan once the book is done.
Are we getting a little ahead of ourselves? Maybe.
Here’s an exercise: describe your target reader as a single person. Give your target reader an age, gender, and location. Define his or her interests and hobbies. Who are their favorite authors? If you know what your audience wants, you’ll be that much closer to writing their next favorite book.
By defining your target audience, your marketing efforts can be streamlined. After all, if you know who you’re selling to you can:
– Save time by avoiding marketing channels that aren’t likely to work for you;
– Know where to invest the bulk of your advertising budget; and
– Focus on specific outreach strategies (for example,which social networks to use) to generate maximum engagement with your target audience.
That’s all for today! We’ll be back tomorrow with actionable tips on how to improve your writing.
You are nine steps away from learning how to put a wonderful book out into the world!
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