Post Promotion

21.07.2016 |

Episode #10 of the course How to create stunning content on Facebook by PromoRepublic

 

Hello friends! Today is our last lesson. Let’s talk about post promotion.

Post promotion is essential if you want more people to see your stuff. Facebook has already decreased a page’s organic reach, so the only option is to spend some money. Just $5 can increase your post reach by 80% or more.

Tip: Never boost or promote all your posts. Choose the best ones.

Before promoting a post, check whether it is worth it:

  • Will it be relevant in a few days?

  • Does it contain a CTA or link?

  • Have people already reacted to it?

There are three options to promote your posts on Facebook: boost, promoted posts, and Facebook ads. Let’s take a look at each of them.

 

Boosted posts

To boost a chosen post, click the button “Boost Post” in the bottom right corner. Choose your audience (people who like your page, people who like your page and their friends, people you choose through targeting), total budget, duration, and payment option.

The audience choice depends on your goal; if you want to promote a post over your community, choose the first option (people who like your page) because your subscribers’ friends might not be interested in your business. If you want to get more traffic, the second and third options are the ones for you. By choosing the last option, you can narrow down the audience—specify location, age, gender, and interests.
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Promoted Posts

To choose this option, go to the Facebook Ad Manager and select Boost Your Posts. Pick a post to promote and select Create Ad Account. Enter your account info and press Continue.

At this stage, define your audience, placements, budget, and schedule.
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Finally, preview you post and settings and place the order.

 

Facebook Ads

This option is pretty much like promoted posts but with some additional features (like Instagram integration and “Like,” “Shop now,” or other CTA buttons). The main difference is that it won’t appear organically on the newsfeed but as a “suggested post.” To create Facebook ads, go to Power Editor.

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We can’t exactly say which option is better. According to some tests, boosted posts reach twice as many people for the same budget. However, Facebook ads’ click cost per action is lower. At the same time, promoted posts have more pricing, targeting, and bidding options. Thus, there is no single answer.

Again, everything depends on your personal experience and analysis. Try several options and compare the results.

That’s all, friends! Thank you for being with us for these ten days. We hope that you liked our lessons, and we are looking forward to hearing your comments and reviews!


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Recommended book

“Content Rules” by Ann Handley and C.C.Chapman.

 

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