Product management toolkit

What separates decent product managers from the elite special operators that always get the job done swiftly and effectively? It often comes down to the tools they bring on their mission to use during the ideation, solutioning, design, prototyping, user testing, development, launch, and iteration phases of the product lifecycle. This course will teach you when and how to use the tools and techniques that will level up your product management game. If used right, they’ll give you an unfair tactical advantage in the trenches with your engineers and confidence-inspiring strategic persuasiveness in the boardroom with your leaders.

   202 students completed this course

   100% recommend it to other students

   Teacher: Rich Headley


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100% of students recommend

  “This course offers a great collection of lessons each product manager should know by heart.”

  “I like the tool selection and the guidelines for their application.”

  “Excellent explanations with examples to back up understanding. I got that this was intended for tech product management, but seems to be applicable to physical product designs also.”


Course plan

Lesson 1. The Value Proposition Canvas
Lesson 2. The Value Hypothesis
Lesson 3. The Kano Model
Lesson 4. The Hook Model
Lesson 5. The RICE Method
Lesson 6. Design Sprints
Lesson 7. Prototyping and User Testing
Lesson 8. Data Analytics
Lesson 9. User Story Structure
Lesson 10. Review
+ Quiz



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  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

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