Content marketing fundamentals

Businesses around the world are experiencing major growth thanks to content marketing. This course will walk you through the fundamental principles of content marketing and uncover how you, too, can create a content marketing strategy and plan that drives growth and revenue for your business. After just ten days, you’ll have a well-defined content marketing strategy with goals unique to you and understand how to measure your success.

   1,294 students completed this course

   96% recommend it to other students

   Teacher: Courtney Goes

Start Course

96% of students recommend

  “Excellent course! Well organized, easy to follow, incredible amount of great information. As a small business owner at the beginning of my journey I was completely lost in the sea of marketing, however after following this course I no longer feel paralyzed. I feel that while I still don’t know exactly what I’m doing I have a clear direction where to go and a clear starting point. Which is exactly what I’ve been desperately searching for. I will also continue to follow the author on her blog. Thank you from the bottom of my less stressed heart!”

  “I found the information to be fairly basic (even as a complete novice), but there were several good/unique ideas and it was a well-compiled set of basic “fundamentals”.”

  “Was an eye opener on so many levels! I work with marketing and the content aspect of it, and this course helped me to see other angles of this kind of work. Thanks.”

Course plan

Lesson 1. Understanding Content Marketing
Lesson 2. Strategy in a Nutshell
Lesson 3. Define Your Goals
Lesson 4. Define Your Audience
Lesson 5. Content Types and Channels
Lesson 6. Topic Research
Lesson 7. Develop a Content Plan
Lesson 8. Create Your Content
Lesson 9. Promote Your Content
Lesson 10. Measure Results and Pivot
+ Quiz

Format

Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.

Membership

Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

First 30 days are free. Cancel anytime. → Learn more about membership