Business analysis fundamentals

This course introduces a variety of methods commonly used in predictive analytics, data mining, and managerial science. While most of us have heard how “hot” big data is nowadays, few of us understand what actually stands behind big data. In ten days, we’ll cover different data-driven and model-based approaches, such as K-Nearest Neighbors, Naïve Bayes, association rules, decision tree analysis, logistic regression, and others, which are widely used not only in business but also in many other fields, as the interest in artificial intelligence and machine learning increases. We’ll discuss the most popular applications of these approaches.

   434 students completed this course

   85% recommend it to other students

   Teacher: Polina Durneva


Start Course


85% of students recommend

“Great to get a first peak at the different analysis options. Clear and easy to understand.”

“Simple and good enough to know the basic. Good and clear examples given to illustrate the different techniques.”


Course plan

Lesson 1. K-Nearest Neighbor
Lesson 2. Naïve Bayes
Lesson 3. Association Rules
Lesson 4. Cluster Analysis
Lesson 5. Decision Tree Analysis
Lesson 6. Linear Regression
Lesson 7. Logistic Regression
Lesson 8. Optimization
Lesson 9. Monte Carlo Simulation
Lesson 10. Final Thoughts on Business Analytics Methods
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 10 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



Highbrow teaches you something new every day. As you sip your morning coffee and rub the sleep from your eyes, Highbrow delivers a short, 5-minute email lesson to help you learn anything from art and philosophy, to business and personal development.

Join Highbrow and get unlimited access to our entire catalog of 250+ courses created by world renowned experts. With Highbrow you’ll never run out of new things to learn.

First 30 days are free. Cancel anytime. → Learn more about membership


  • Format
    One lesson delivered via email daily
  • Duration
    10 days
  • Time
    5 minutes reading a day

Related Courses