Course: Digital PR made easy
Marco Capra has worked in the media and communication fields for over 10 years. He started out in 2004 as a journalist for a music TV channel, where he had the chance to interview some of the most famous singers and bands at that time (including Robbie Williams, Oasis, and Depeche Mode). Creating on-air content and promos was fun, but social media was quickly taking over people’s attention, including his. Excited by the possibilities of digital media, Marco then switched his focus from offline to online. Working for an integrated PR firm gave him the chance to help big brands reach and engage their audience online.