Drive sales with inbound lead generation

Do you need more customers? Donors? Voters? In this course, you’ll learn how to generate, nurture, and close leads from every stage of the buyer’s journey with concepts that apply to every industry. In nine lessons, you’ll explore how to build three funnels that combine to ensure that you’re converting as much of your traffic as possible. You’ll go over each component of each funnel step by step and find out how to wire these funnels with marketing automation so you’re not doing all the heavy lifting by hand. Sign up today to make sure you’re not letting any leads slip through the cracks!

   176 students completed this course

   100% recommend it to other students

   Teacher: Roy Harmon


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100% of students recommend

  “Great for small companies who need help with marketing and have limited resources.”


Course plan

Lesson 1. Use the Buyer’s Journey to Increase Sales
Lesson 2. The Basics of Lead Management Architecture
Lesson 3. Creating Offers That Generate Leads
Lesson 4. Create Landing Pages That Convert
Lesson 5. How to Nurture Leads for More Conversions
Lesson 6. Attract Prospects
Lesson 7. Drive Prospects down the Funnel
Lesson 8. Close Deals
Lesson 9. Tie it All Together with Marketing Automation
+ Quiz



Starting tomorrow, you will receive a new lesson straight to your inbox every morning for 9 days. Lessons take just 5 minutes to read, and each course is followed by fun, knowledge-testing quiz.



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  • Format
    One lesson delivered via email daily
  • Duration
    9 days
  • Time
    5 minutes reading a day

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