This is a short introduction to Product Management. In this course, you’ll learn what Product…
Product management—done right—should span a healthy mix of the tactical and strategic. However, too many product managers get buried in the tactical and underinvest in the strategic. This course will help you, as a product manager, become more strategic. You’ll learn what work to say “yes” and “no” to and how to amplify your impact on your company and its long-term product portfolio.
1,394 students completed this course
91% recommend it to other students
Teacher: Todd Birzer
“Simple and concise, extremely helpful for shaping a PM mindset”
“Nice course, concepts are well described.”
“It is a clear and easy to understand course. Now it is for us to implement.”
Lesson 1. The Work of Product Management
Lesson 2. Balancing the Strategic and Tactical
Lesson 3. Selectively Saying “No” to the Tactical
Lesson 4. Saying “Yes” to the Strategic
Lesson 5. Researching Customer Needs
Lesson 6. Analyzing Customer Needs
Lesson 7. Strategy Development
Lesson 8. Prioritization
Lesson 9. Discovery and Delivery
Lesson 10. Wrapping It All Up—Key Takeaways
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