What SEO Is and Why It Is Important

25.07.2017 |

Episode #3 of the course Blogging for business: Learn how to write blogs that convert by Abidemi Sanusi


What you’ll learn today: What SEO is and why it is important for your business.

Search Engine Optimization (SEO) is the process of optimizing your website so that it comes up in search engine results for your target audience.

There are two types of Google search listings: organic and paid.


Organic listings

Organic listings rank naturally for certain keywords (e.g., create a blog for my business) in Search Engine Result Pages (SERPs).

Organic listings take time to rank in SERPs; however, their results are more long-term.

Here is an example of an organic listing:

Paid listings

Paid listings (also known as Pay Per Click – PPC) are those that you pay to show up in SERPs for your target keywords (e.g., create a blog for my business) using Google AdWords (that’s if you’re using Google. Other search engines have their own online ad programs).

Paid listings are great for getting quick results, so they can be used for seasonal or flash campaigns. However, they can be costly.

Here is an example of a paid listing:

Why do I need to know about paid and organic listings?

You need to know the difference between the two so you can interpret SERPs and apply what you’ve learned to your own blog.


Free (and easy) SEO tools you can use right now

There are a variety of SEO tools and they all have their merits. Below are a few that I recommend:

Moz: An industry favorite. It’s easy to use and they have a range of free SEO tools (with limited, daily usage). You can also download the Chrome extension here. Stick it on your browser and it will give you the SEO metrics (keywords, page rank, social metrics, and more) on every website you visit.

SimilarWeb: We use this to do some competitive analysis. It has a lot of information on competitor traffic, visitor interests and location, keywords, referral sites and a lot more. It is probably our favorite SEO tool at abidemi.tv. It’s easy to use, free, and you don’t need to create an account to use it.

Spyfu: This is the ultimate search engine marketing tool. This has a lot of competitive analytical information, which can lead to overwhelm, so tread carefully.


What you should know about SEO tools

They can be distracting. It’s easy to get sucked in with all the information they offer, to the point of overwhelm, which in turn can lead to paralysis. So be intentional when you use these tools: get in, get the information you need and get out.

SEO is a complex topic and even more complex skill to master. In this lesson, you have learned the essentials and the SEO tools you need to help you conduct competitive analysis for your blog. A key step in your competitive analysis is how to conduct keyword research. If you know the keywords your prospects are using to search for your services online, then you can optimize your blog for those keywords.

Use WordPress? Install Yoast SEO on your website; it’s by far one of the best free SEO plugins.

Tomorrow’s lesson: How to conduct keyword research.


Recommended book

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch


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