Writers and philosophers have always presented society with new ideas and tough concepts for us…
The internet changed everything. It turned the buyer-seller relationship completely upside down. Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process has transformed.
That means that to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, and whether your sale is complex or simple, inbound sales are relevant. That’s because inbound sales transform selling to match today’s empowered buyer—so sales reps can sell the way people buy.
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