Episode #9 of the course Blogging for business: Learn how to write blogs that convert by Abidemi Sanusi
What you’ll learn today: Blogging etiquette, i.e., the basics or how not to stop people from reading your blog.
Blogging is great, but if you want to acquire and keep those visitors coming to your website (not to mention, eventually turning them into leads), here are some best practice tips to keep you on track. These are not so much blogging etiquette to observe as they are common sense advice. So let’s dig in.
1. Respect your readers
Write content that you will be proud of and they will be happy to share (it’s one of the laws of attraction!).
If you are too busy to devote the time to this, outsource the task.
2. Get your facts right
Now, more than ever, it is important to research your blog topics. Fact-check everything—don’t make assumptions.
3. Delete “clickbait” from your blog title arsenal
The web is fighting back against clickbait. You know the ones I’m talking about:
You wouldn’t believe what this woman did to increase sign-ups for her business blogging course.
Don’t use them. They annoy readers, and the last thing you want is to do is alienate your target readers. So don’t clickbait. Alright?
If you want headlines that click, use this headline analyzer tool to help bring some sizzle to your headlines.
4. Respond to comments on your blog
If someone (not a spambot or troll, obviously) has taken the time to comment on your blog, the least you can do is to acknowledge their effort. Say thank you—it doesn’t take much.
5. If you get it wrong, apologize
Your readers (and prospects) will respect you even more for doing this.
6. It’s not all about you
Yes, it’s a business blog and you want to attract customers. But if all you do is push your products/services, you will turn people off.
1. Focus on your prospect’s pain points (conduct keyword research to find out the long tail keywords they’re using on search engines to find solutions to their problem).
2. Write a blog post offering solutions to their pain…
3. … and use CTAs directing people to your service/product offering in your post.
This helps to keep your blog customer-centered (another law of attraction!).
In today’s lesson, you learned about blogging best practices. If it all sounds a bit much, think of yourself as a host. Essentially, don’t do what you wouldn’t do as a host to your blog visitors.
You wouldn’t start to pitch your products/services to your friends and family every time they come to your house, would you? So, don’t do the same to your blog visitors.
I reiterate the selling part because it’s one of the biggest
mistakes learnings that businesses make. Endeavour to provide value (great content, well-researched) to your blog visitors and they will reward your business with their patronage.
Tomorrow’s lesson: Bringing it all together.
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