Are Your SEO Techniques Working for You?
Episode #5 of the course Blogging for business: Learn how to write blogs that convert by Abidemi Sanusi
What you’ll learn today: How to know if your SEO techniques are working for your business.
The only way to know if your SEO techniques are working for your business or blog is by setting goals.
The key is to set practical goals (using realistic Key Performance Indicators, or KPIs, that you can measure) that will help your business thrive in Search Engine Result Pages (SERPs) and also challenge you to do better.
How to set goals for your business blog
The best way to set goals for your business blog is to be practical and realistic. There is nothing wrong with having ambitious goals, but if your goals do not make a difference to the bottom line (that is, result in $$$s for your business), then they may need a rethink.
Practical goals include:
• increasing brand awareness.
• converting xxx% of your blog visitors into customers.
• increasing engagement levels of your blog (xxx number of comments per blog post, minimum of xxx social media shares). That means that people are connecting with your brand and are interested in what you have to say.
• increasing your website visitors by 10% each month.
Your goals can be divided further into seasonal goals (for example, Christmas, Independence Day, Wimbledon—great for campaign benchmarking) or even by industry (for example, if you provide financial advice, what content can you provide on personal tax deadline days or on the impact of Brexit on tech?).
The possibilities are endless. You may find that your seasonal blogs do much better than your business-as-usual ones, which can also result in higher reader-to-customer conversions for you, which might also mean setting your goals higher as you beat your targets.
How well is your blog doing?
Use Google Analytics to help you track these goals on your website and keep you accountable with regards to your KPIs (nothing speaks truth like cold data :-) ).
You can also track your success for long tail keywords that you optimize your blog posts for, for example, how to write business blogs, using page trackers. Your blog post might be on page 10 for search engine results for how to write business blogs, when it was published; however, it may move to number one, page one, a few weeks after publication. The best way to find out how it’s performing is by tracking its progress, which is why page ranking trackers are so useful.
You can benchmark your goals against your competitors using SEMRUSH, a competitive analysis tool, and be patient! These things take time.
Tomorrow’s lesson: Planning a successful blog.
Find out more about Google Analytics
Share with friends