SEO Quick Wins to Try Today

11.01.2016 |

Episode #7 of the course “SEO Fundamentals” by HubSpot Academy

 

Now, for some SEO quick wins.

Set up a page for your business in the top online directories. Directories are websites like Yelp, Yellow Pages, and local chambers of commerce. Having a page in a directory will increase the number of links and citations to your website. Citations are mentions of your business name and address online, even if the website doesn’t directly link to you. Both will help with your off-page SEO.

The same applies for social media profiles, but be careful—these require more frequent and consistent attention. Use social networks to amplify your content and give visitors a way to share it with their networks. That said, it’s much better to be great at harnessing one social network than to be mediocre at running several of them.

Review the images and other media assets you’re using on your website. Are any of them bigger (in terms of memory required) than necessary? This could slow down the page load speed, which is a factor that search engines use to determine whether or not your website offers a good user experience. Try to keep them under 1mb each, if possible.

Take advantage of comments and discussion on your blog posts, and ask your readers to participate in the discussion from within the post. Not only is this a great way to show that there is a real live human behind your posts, but it will motivate returning visitors and generate longer pageviews—both of which give you extra search engine points. Better yet, sometimes the comment section can become even more interesting and valuable than the post itself!

Finally, if your business is location-specific, create a Google+ Local Listing Page. This will help tie your website to a specific location, which Google will use in its search results. If your business is in a single location, link to your homepage. If your business has multiple locations, link to a dedicated location page for each.

So there you have it—the fundamental SEO strategy and best practices that you need to start improving the rank of your pages and getting new visitors to your site. Remember to consider both on-page and off-page when creating your SEO strategy.

 

Recommended book

“The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Stephan Spencer and Jessie Stricchiola

 

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