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For years, stores have been pricing things to increase sales. But there’s more to a price than just its value. Psychologists have uncovered the ins and outs of how people think about prices, and knowing this can make the difference between a sale and a customer who leaves empty-handed. Small changes to the way a price is written, displayed, arranged, and discounted can make people more likely to spend the money and make the purchase. Through solid scientific studies, the fascinating world of price psychology becomes clearer.
Author: Andy Luttrell
Duration: 10 days
Time: 5 minutes/day
Format: One episode a day via email
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