With the meteoric rise of self-published authors like Andy Weir (“The Martian”) and Hugh Howey…
In this course, we’ll cover the fundamentals of effective email marketing to meet your business goals. By the end of this class, you’ll understand how to approach email marketing based on buyer personas and where they are in the buyer’s journey, how to segment your emails, and best practices for email marketing as part of your inbound marketing strategy.
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