Introduction
Episode #1 of the course Startup marketing for everyone by Jonah Bliss
So, you’re starting a business. Congratulations! You’re embarking on an exciting road that, while certainly not easy, is brimming with potential. But no matter how amazing your product or service is, people aren’t just going to be knocking on your door to hand you cash; chances are you’re going to need to do some work to let people know about your company.
Who is this for?
Despite the notion that a “startup” can only refer to a tech company made up of an army of coders riding scooters and drinking Red Bull, any new company is technically a startup. You need not be based in Silicon Valley (or Silicon Beach, or Silicon Prairie…), you just need to have a new business that you, or you and a team, are now getting off the ground.
Yes, you could be a kid promoting a cutting-edge iOS app. But you could also be a new cafe opening down the street. You could be a local handyman promoting your services. You could be an accountant. You can be B2B (business to business) or B2C (business to consumer)—all that matters is that you have a product or service that you would like to exchange with other human beings in return for cold hard cash or credit.
What will you learn?
At the end of this course, you should have a general understanding of the basics of marketing, communications, and PR. More importantly, you will then know what you don’t know and be empowered to go out and quickly seek those answers. Obviously, one cannot replicate an MBA in ten emails (you’re safe for now, Harvard!), but by giving you an overview of the field, you will be able to start off on the right foot, learn as your business grows, and understand how to keep getting better and more effective through the resources we’ll show you.
To start, we’re going to talk about making a marketing plan, different strategies to implement, how best to do PR and communications, and most importantly, the many different tools you can use to grow your business: SEO, SEM, social media, content marketing, a/b testing, out-of-home advertising, growth hacking, and more.
Those words may sound like a bunch of gibberish to those just starting out, but whether you’re a young savant or a tech-phobic retiree, we’ll have you marketing with the best of them by the end of these 10 days.
So, let’s get started!
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