It’s easy to get sidetracked when you’re a solopreneur.
Don’t focus your energy on completing tasks that don’t matter, like obsessing over your website. Your main objective is to get noticed when you’re planning a launch, so work on your marketing while you’re creating your website, not after.
Marketing might feel like a waste of time when there are so many tasks ahead of you, but it’s the single most important part of building anticipation. Anticipation = excited customers. Excited customers want to spend money. You won’t see the return on investment for marketing instantly, but I guarantee it will pay off in the future.
Here’s a launch roadmap I created to help you stay on track. Breaking down the steps makes them easier to tackle—but don’t move on to a new step before completing the one before it first.
People often ask what their timeframe should be for marketing the launch. You should be promoting your brand at least 30-60 days prior to your official launch.
Why so much time in advance? Because it takes that amount of time for people to get to know you. You’ll need to already have your story mapped out and your value proposition fully fleshed out. Be strategic and put together a marketing plan for your launch.
(Stay on the lookout for our next email course, where we’ll cover the different strategies you can utilize to boost your traffic.)
For now, just keep in mind that your goals are to:
• Grab the interest of your audience
• Drive traffic to your website
• Capture emails and build a mailing list
• Get people to share what your brand is about
• Engage prior to and after your launch
What do you want to accomplish from your launch? You need to have KPIs—Key Performance Indicators—in order to measure success. Get specific. Write down what your goals are for the launch so you can review them afterwards.
These goals can include:
• How many followers on social media do you want to gain?
• How many sales do you want to make during the launch?
• How much traffic to your website do you want to generate?
If you don’t come up with KPIs, it’s difficult to determine whether you had an amazing launch or if it fell flat. Goals also help to motivate you. Businesses grow when you’re really inspired to go after the numbers you want to reach.
Stay tuned to discover the one page you NEED on your website before the launch.
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