Cross-Linking Your Content

11.01.2016 |

Episode #5 of the course “SEO Fundamentals” by HubSpot Academy

 

Another way to improve your SEO is to include relevant links within the content. Linking to relevant, reliable sources helps build the trustworthiness of your site. Don’t go overboard—link to one or two sources per paragraph at the very most. You don’t want your page to look spammy!

Link to relevant internal pages from your website in order to drive traffic to them. And while it may sound counterproductive, also make sure to link to outside resources. Google webmasters encourage this; it shows that you’ve done your research, helps you build connections, and gives your readers more helpful resources. For those reasons, outside links work best in blog posts. When you do link, make sure to hyperlink text that contains relevant keywords that you’d like to rank for.

Edit your page to promote a good user experience. Search engines are also looking at the experience that people have on your site when determining how to rank you.

Make sure your website is intuitive and easy to browse. Don’t make people hunt for what they need. Show them the next step they can take with your business and you’ll convert those visitors into leads and—eventually—customers.

Finally, optimize your website for mobile. 80% of internet users own a smartphone. That’s astounding!

As more and more people use mobile devices to access the internet, search engines are trying to make it easier for people to find mobile-friendly websites. Make sure that your website pages can be easily viewed on any screen size. If your page isn’t mobile-friendly, you may be missing out!

Once you’ve created and optimized your content, don’t forget to promote it through social media and email. The more that people see, share, and link to your content, the more popular your site will grow and the more trust you’ll gain with search engines.

 

Recommended book

“Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy” by Vanessa Fox

 

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