Carrefour SA

09.12.2016 |

Episode #8 of the course Most influential business school case studies by Magoosh

 

Set in 2002, the Carrefour SA case discusses financing and operations in one of Europe’s largest retailers. The case is, at its heart, a math problem in a business setting and is used in introductory corporate finance courses to teach students how to use analysis to support making complex business decisions.

Carrefour, a France-based retailer with operations all over the word, was large and growing quickly through both expansion and acquisitions in 2002, and it needed to raise significant capital. They planned to issue €750 million in corporate bonds and had asked Morgan Stanley to assist with the issuance. The case focuses on a very specific question: in which currency should the bonds be issued? In the past, Carrefour had issued securities in the local currencies of where they were expanding, which had meant mostly in Euros. But with a nearly billion-dollar bond round, and with the Euro depreciating against other currencies, the decision of which currency to issue the bonds in could make a significant difference in corporate profits.

The case gives data regarding the coupon rates for corporate bonds in Euros, British pounds, Swiss Francs, and US Dollars. It also provides data about recent inflation trends, government bond yields, and exchange rates.

To solve the case, students must convert the €750 million to foreign currencies, forecast interest rates and exchange rates for the next ten years in each currency, and calculate coupon payments in each currency. Students then find the present value of the coupon payments and convert back to Euros to determine which currency will be the most cost-effective for Carrefour’s financing.

The surprising result is that British pounds actually provide the cheapest cost of capital. Indeed, this was the same conclusion that was ultimately reached by Morgan Stanley.

While this case tends to generate less discussion than cases about marketing or strategy (where there is often no “correct” answer), the Carrefour case is an important exercise in defining and testing assumptions, forecasting macroeconomic trends, and mitigating risk, all while applying rigorous analysis to business problems. As a result, it has become a mainstay in many business schools.

 

Recommended book

“Data Smart: Using Data Science to Transform Information into Insight” by John W. Foreman

 

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